| Activities |
Learning
Objectives |
Content
Areas |
| Introduction:
Overview, Table of Contents & Notes for the Teacher. (PDF File) |
| Module
1. Ready. Set. Action! |
|
|
| • |
identify the type, amount, and nature of their
use of media, |
| • |
conduct a reading of tobacco and alcohol media
messages by applying critical media questions, and |
| • |
define and identify examples of "normalization"
and "glamorization" in the media. |
|
| • |
Health |
| • |
Language Arts |
| • |
Social Studies |
| • |
Physical Education |
| • |
Performing Arts |
|
| Module
II. Marketing |
|
|
| • |
identify the marketing presence of tobacco and
alcohol in their communities, |
| • |
define and identify examples of "product
brands," or |
| • |
identify how marketing, advertising, promotion,
and event sponsorships "normalize" and "glamorize"
tobacco and alcohol use through building attractive "brand
images," and |
| • |
understand the different and combined influences
of advertising, promotions, and event sponsorships. |
|
| • |
Health |
| • |
Language Arts |
| • |
Social Studies |
| • |
Physical Education |
|
| Module
III. Entertainment |
|
|
| • |
identify their exposure to tobacco and alcohol
messages in entertainment media, |
| • |
identify the positive and negative role models
for tobacco and alcohol use which occur in entertainment media,
and |
| • |
identify how entertain- ment programming "normalize"
and "glamorize" tobacco and alcohol. |
|
| • |
Health |
| • |
Language Arts |
| • |
Social Studies |
| • |
Performing Arts |
|
| Module
IV. News |
|
|
| • |
understand how "news" is defined, |
| • |
identify different perspectives presented in
news stories about tobacco and alcohol in each of the major
media - television, radio, newspapers, magazines, and |
| • |
identify direct and indirect tobacco and alcohol
promotion in news media. |
|
| • |
Health |
| • |
Language Arts |
| • |
Social Studies |
|
| Module
V. It's a Wrap |
|
|
| • |
understand the total range of tobacco and alcohol
media messages to which they are exposed and |
| • |
be able to identify "glamorization"
and "normalization" across all media formats. |
|
|
| Appendices:
Glossary and Resources (PDF File) |
MediaSharp: Analyzing Tobacco and Alcohol
Messages
